Cathy Huyghe is an entrepreneur, writer and mindfulness proponent. She is the co-founder of Enolytics, a technology-centric disruptor and provider of business solutions for the wine industry. She writes about the business and politics of the wine industry in her column for Forbes online, and she also co-creates the content for A Balanced Glass, a community dedicated to wellness in the wine and spirits world. All three of those ventures have been recognized for their innovative contributions, and in 2021 Huyghe was named one of the industry’s Most Inspiring People by the Wine Industry Network.
How to Stand Out to Consumers and the Media When Everyone Else Tells the Exact Same Italian Wine Story
Italian wineries are steeped in tradition, from multi-generational leadership to a focus on the vineyard to passion-driven purpose. However, when every winery says the same thing about passion, tradition and lineage, there is no differentiation or unique message in the eyes of consumers and the media. This session offers a technique to drill down to a winery’s “root cause,” which identifies your winery’s “individual DNA.”