Blog | wine2wine

How wine tourism has changed in Italy in recent years

How wine tourism has changed in Italy in recent years Wine tourism in Italy, after having faced the difficult years of the pandemic, shows strong signs of recovery. The packages on offer from the cellars are growing and the requests from potential visitors have...

How not to do wine hospitality: 5 common mistakes when welcoming guests to your winery

How not to do wine hospitality: 5 common mistakes when welcoming guests to your winery The latest reports all say the same thing: wine tourism in Italy continues to enjoy significant growth. Tourism related to Food & Wine has grown significantly in the last four...

Wine export in China: Chinese consumers profiles

Wine export in China: Chinese consumers profiles Treating the Chinese market as a monolithic and homogeneous block is not an effective strategy for building a successful brand in the country, especially within a sector that is itself differentiated, as the wine...

5 secrets to sell wine in China

In the 2021 edition of w2w Business Forum, JC Viens revealed the five secrets to selling Italian wine in China. Find out in this article!

5 rooms, 70 parallel sessions, 155 speakers, and access to all content for a further two months: here’s how wine2wine Business Forum 2021 celebrated the “new normal”

5 rooms, 70 parallel sessions, 155 speakers, and access to all content for a further two months: here’s how wine2wine Business Forum 2021 celebrated the “new normal” The wine2wine Business Forum 2021 ended yesterday, after two intense days of learning and networking...

The wine2wine Business Forum hosts first-ever Clubhouse wine marathon

The wine2wine Business Forum hosts first-ever Clubhouse wine marathon The wine2wine Business Forum in Verona will host a six-hour Clubhouse marathon on Monday 18 October. The Forum also gives wine professionals the opportunity to learn about the benefits of the...