Carlo Rossi Chauvenet

Carlo Rossi Chauvenet is lawyer and managing partner of CRCLEX, a law firm specialized in IT Law, Company Law and Wine Law, with offices in Milan and Padua. Carlo is Adjunct professor of Privacy Law at Bocconi University in Milan and he also lecturer in Private Law and Company law courses.

CRCLEX is a law firm specialized in corporate, international commerce and internet law and regularly assist wine companies in their contractual and corporate issues.

He is also the coordinator of the Bocconi For Innovation Legal Clinic for startups at Bocconi University, the co-founder of Iubenda, the first legal online service provider firm in Italy and partner of the Agritech Accelerator “Bravo Hub”in Brindisi.

Co-owner of two wine companies in Italy that have won several prices for innovation in the field of wine tourism, from 2018 is the co-founder of Data Valley, a company specialized in data analytics and data strategies.

Education: BA (hons.) in Law (Bocconi University), PHD (University of Padua), LLM in International Corporate law (New York University School of law), LLM in International Commerce (National University of Singapore).

New frontiers in wine marketing: anticipating the opportunities in nascent technologies

Amazon has just released a robot that knows when to stay out of the bedroom. The government of Nicaragua has passed a law requiring businesses to accept bitcoin as legal tender.

LVMH has acquired expensive land in a digital universe. Why?

To build a shopping mall for the rapidly growing virtual fashion market. Hologram sommeliers and critics are braced to help the wine lover in store. Is your winery prepared for the future?

The technology in our pockets has fragmented audiences forever. Tribes and influencers matter, but what counts more than ever is brand. Against a backdrop of fierce competition, changing consumer trends, and rapidly evolving platforms, brand and brand values still drive sales.

Keeping those values at the forefront of the conversation will not be easy.

Paul Caputo will present an overview of the imminent technology landscape and potential trends in order to provoke thought and discussion around maximising wine marketing opportunities. Despite a focus on how wineries might leverage these ideas, they are equally relevant to trade and press audiences.