Meet Russian importers – Italian wines wanted! (PART 1)
Despite the pandemic consequences, data extrapolated from industry research confirm the interest of wine consumers in the Russian market, where Italian wine grew by 45.4%, from 39.9 to 58 million euros. However, Russian consumers are looking for more attractive offers and rewarding value for money, but also paying more for the wines that interest them. The main features of the Russian market in 2021 according to Wine Intelligence remain the strong position of Italian wine and growth:
- in volume and value of consumption;
- of the off-trade channel driven by the drop in currency and the increase in taxes;
- in the number of wine lovers between Moscow and St. Petersburg;
- of Millennials in the shares of wine purchased with increasing involvement.
Focus Market sessions powered by ICE devoted two sessions to the Russian importers: 8 speakers importing Italian wine come together to present not only their companies to the audience, but to give some inside information on what wines they are really looking for on the Italian market.