Amanda McCrossin is a certified sommelier, wine personality, and TikTok/Instagram/YouTube creator. As the former Sommelier & Wine Director at PRESS Restaurant in Napa Valley, Amanda worked with the world’s largest, deepest restaurant collection of all Napa Valley wines in the world. During her time the wine program thrived; garnering nominations, accolades, and awards from nearly every major publication and outlet in food, wine, and hospitality. She has been featured by Food & Wine Magazine, Food Network, San Francisco Chronicle, on the cover of SOMM Journal and most recently by Wine Enthusiast who named her a Wine Star nominee for ‘Sommelier of the Year.’ Today, Amanda is widely considered an expert in Napa Valley wine and regularly sought after for media appearances and speaking engagements including the Aspen Food & Wine Classic and Premiere Napa Valley. A Napa Valley resident, Amanda can be found creating daily content for her popular TikTok, Instagram, and YouTube channels – SommVivant – as well as hosting the Wine Access Unfiltered Podcast.
#winetok: Why the clock is ticking on one of the world’s greatest marketing tools and how you can cash in
In the past year Amanda McCrossin has gone from having no TikTok presence to now over 150k followers in the wine niche. What was once a platform for kids, has now evolved into a billion-dollar marketing tool with an estimated 50+% of users now over the age of 30. The powerful TikTok suggesting algorithm has not only allowed her content to be seen, but be seen by the right audience. As a result, she has been able to not only help educate and demystify wine for a very wine-curious sector, but also move hundreds of thousands of dollars worth of wine through recommendations in her videos. But TikTok today is where Instagram was 5 years ago and while many brands from other sectors are beginning to recognize and even capitalize on the marketing power of the app, it is still very much a blue ocean for the wine world. The clock’s ticking and those who take advantage in these nascent stages will be poised for success.