Alice Wong IWA

Alice‘s involvement in the wine industry is multifold, including education, writing, event management, and judging. With an immense interest in Italian wines, Alice became an Italian Wine Ambassador in 2018. She has worked with various Italian government bodies to promote Italian wines in Hong Kong. She has also spoken on behalf of Italian wine consorzio at various B2B platforms. In 2020, her wine education company Vino Missionari proudly became the first provider to launch the Italian Wine Maestro Course in Asia.

In recognition of her achievement in the food and beverage industry, Alice took home the Hong Kong Living Influencer Award last year.

A matter of taste: exploring the differences between the palates of Chinese and Chinese American wine professionals

There are many ways of examining a specific market. Yet, one cannot have a comprehensive understanding of the wine market without knowing the cultural context. This presentation is going to be a cultural tour that explores the similarities and differences between the palates of Chinese and Chinese American wine professionals.