Alessandro Morichetti

Alessandro is one of the founders of Intravino in 2009, he sells wine on, he works as a ghost writer for Les Caves de Pyrene distribution, and he proudly contributes to Slow Food’s Osterie d’Italia guide. First, he received a Bachelor’s degree in Communication Sciences with a thesis on the cultural sociology of restaurants and a Master’s degree on Nonprofits, he spent six months in a publishing house, and he received the AIS diploma; then, he worked for one year as a farmer and for two years as an innkeeper. Born by the sea in Civitanova Marche, he now lives in Alba, in the Langhe, and loves Emilia: from moscioli to agnolotti, from Verdicchio to Barbaresco via mortadella, Parmigiano, and Lambruschi. One big hate: hustlers.

Does wine journalism really exist? What is it for? What are its uses?

This session presents a panel discussion with leading figures from Italian wine journalism. The objective is to consider the quality of information and communication surrounding wine today. Correct and effective information is an essential tool for companies and relates directly to sales and customer loyalty. From this perspective, journalists will explore the current status of Italian wine journalism: is it really in step with the times? What role does it play for Italian wineries? What are its strengths and what are its weaknesses? What needs to change in order to better promote Italian wineries and encourage consumer interest and sales? Journalist Chiara Giannotti, creator of and well-known face of wine communication in Italy, will moderate the panel discussion.