Alessandro Medici was born in Reggio Emilia in 1994 and today represents the fifth generation of the historic Medici Ermete winery. After high school, he began working abroad in London, New York and Tokyo. He obtained a degree in gastronomic sciences in 2017 at the University of Pollenzo, Piedmont.
Today he is the brand ambassador of the company Medici Ermete and deals with communication and promotion of the brand. Medici Ermete, a Lambrusco producer, now exports to over 70 countries around the world.
In 2021, Alessandro founded a podcast, called Juice it up, in which he interviews the protagonists and innovators of the gastronomic world. Today he is also advisor of the food group at Confindustria Reggio Emilia.
He was born, grew up and probably will die in Reggio Emilia, in the heart of Emilia Romagna. Land he loves and loves to tell. The slogan is: bring Emilia to the world and bring the world to Emilia.
Who sells wine in Croatia?
The country of 1000 islands and big diversity. Even though relatively small, the Croatian market is becoming more interesting in the last years to the foreign wineries. As a tourist country, Croatia is selling mostly local wines, but as the wine culture is growing there are opportunities for imported wines as well. Get to know Croatia, its wines, and which are the best ways to enter this market. How to find the best distributor for your needs, which wines to offer and what has changed due to the pandemic – find out in this 30 minutes session