Alessandro Lunelli

After graduating with honors in Electronic Engineering at the University of Padua, Alessandro Lunelli started his managerial career at McKinsey & Company. He then moved to the Global Innovation Department of Unilever, one of the biggest company worldwide and leader in the consumer goods business. After three years in Milan working on new products development, he moved to Asia where he lived two years between Manila and Singapore to lead the brand strategy of Axe, one of Unilever key worldwide brands. The new challenge took him all around Asia, from Japan to India, from China to Indonesia to foster growth and double the size of the business.

In 2009, Alessandro moved back to Italy to join the Lunelli Group as Ferrari Operations Director and Tenute Lunelli CEO. He works side by side with his cousins in the General Management of Ferrari Winery, Italy’s leading producer of Metodo Classico sparkling wines and of the other companies of the Lunelli Group: Surgiva Mineral Water, a light and exclusive mineral water company, with the source in the Adamello National Park in Trentino; the Tenute Lunelli still wines from Trentino, Tuscany and Umbria; the grappa brand, Segnana; Bisol, an historic Valdobbiadene Prosecco Superiore winery and Tasson, the iconic non-alcoholic sparkling beverage.

Alessandro is also very active in Confindustria (Confederation of the Italian Industry), where he is Vice President of the Confindustria Trento; he is Board Member of MedioCredito Trentino-Alto Adige, a big local Investment Fund.

Web3 & Wine

Web3 applications are going to change the way we produce, distribute, purchase, and enjoy wine. Bringing transparency to a heretofore opaque industry will empower producers to demonstrate exact vineyard and sourcing information to consumers and connect with them in ways never before considered. Blockchain security will bring transparency to supply chain and secondary market movement at the bottle level and provide demonstrable authenticity and provenance data to buyers prior to purchase, thereby stamping out a considerable amount of fraud. NFTs create opportunities for producer/consumer interaction at the time of consumption, and even after the fact: NFTs are retained in digital wallet and can be shared with other wine lovers and producers, opening opportunities for the producers to see who is enjoying their provably authentic bottles, and in what settings.